TikTok, the global entertainment giant, is on a mission to foster and support the inherent creativity of Nigerian creators through its #LevelUpAfrica Programme. Launched in 2021, this initiative serves as a unique platform for a select group of creators to unlock their creative potential, refine their TikTok skills, and embark on a journey to establish their personal brands for future economic gain in the burgeoning creator economy.
Under the #LevelUpAfrica Programme, creators receive a range of resources and support, including educational workshops on TikTok’s creative tools, one-on-one mentorship from seasoned TikTok creators, access to exclusive events and networking opportunities, and financial support to produce high-quality content. TikTok proudly positions itself as a partner in the growth and success of Nigerian creators.
Bianca Sibiya, Head of Content Operations for Sub-Saharan Africa, underscores TikTok’s commitment to the programme, stating, “TikTok #LevelUpAfrica aims to stand as Nigeria’s leading content creator education programme.”
The programme’s benefits include content support, product tools training, exclusive events and masterclasses, creator collaboration facilitation, and brand and agency partnerships. Creators receive guidance and support to create engaging content, learn to maximize TikTok’s creative tools, and gain access to exclusive industry events.
Nigerian content creator Edna Francis expresses gratitude for the programme, citing significant opportunities for brand collaborations and content creation for entertainment publishers. “The TikTok #LevelUpAfrica programme has helped me double down on my niche. It guided me in expanding my content offering to be visible to brands. Now, I have scaled the quality of my content up a notch.”
The recent #LevelUpAfrica Nigeria event featured trailblazing TikTok creators, including Dan Brown, the artist known for captivating storytelling; Miss Ezeani, celebrated for her fascinating content; Crys Chan Cosplay, adding a vibrant touch; and the unique El Suizzaine, revered for her creativity.
The impact of the TikTok #LevelUpAfrica Nigeria programme has been extraordinary, empowering hundreds of creators to grow their personal brands and contribute to their financial success. As these creators continue to elevate their content creation abilities, they serve as inspiration within the digital African community, highlighting TikTok’s commitment to supporting the continent’s creative talent.