In a continued effort to bolster economic growth in Africa, The Macallan, the renowned single malt whisky brand, has joined forces for the second time within four weeks with Premia Business Network (PBN), a global community of African entrepreneurs and business leaders. The recent collaboration saw The Macallan co-hosting a three-day convention along with a gala and awards night at the Twin Waters event centre, Oniru, Lagos, on December 17, 2023.
The PBN gala and awards night served as a platform to honor the accomplishments of distinguished Nigerians who play pivotal roles in driving business success and elevating Nigeria’s economy, both domestically and globally. The event attracted a gathering of esteemed professionals, including industry titans such as Godwin Tom, Managing Director of Sony Music Publishing; Derin Phillips, SSA to Lagos Governor on LSDPC Matters; Mayowa Kuyoro, Partner at Mckinsey & Company; Osikhena Dirisu, Director of Programmes at The Beat FM, Lagos; and Idorenyen Enang, CEO of Corporate Shepherds LTD, among others.
Hammed Adebiyi, Brand Manager, Edrington Portfolio, Nigeria, shared insights into The Macallan’s sponsorship of the event, stating, “Cultivating a culture of collaboration and fostering innovation are not just essential; they are the very keystones that unlock the door to economic transformation. And in a landscape marked by dynamism and change, it is these principles, in partnership with The Macallan, that contribute to increased opportunities within the industry.”
During the gala, Idorenyen Enang, CEO of Corporate Shepherds LTD, emphasized the pivotal role of collaboration and innovation in propelling the nation’s economic growth. Enang stated, “Nurturing collaboration and fostering innovation and people management are not mere essentials; they are the keystones unlocking the doors to transformation. In a landscape like Nigeria, marked by dynamism and change, these principles illuminate our path toward sustained growth and prosperity, ensuring our position at the forefront of progress.”
With Nigeria’s population exceeding 225 million and a projected GDP peak of 682.1 billion U.S. dollars in 2028, The Macallan aims to make significant contributions to the 83.84 million dollar whisky industry while actively promoting economic growth within the country.